TRADITIONAL TV NETWORKS VS STREAMING PLATFORMS: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ONGOING COMPETITION

Linear broadcasts have long been recognized as mainstream television models, relying on fixed air times via public channels. In contrast, OTT platforms operate on viewer-driven consumption, with Netflix, Disney+, and niche players serving as dominant forces. As media consumption habits shift, rivalry between broadcast stations and streaming service